The dental industry is a pretty saturated and competitive market. To run a successful practice and stay ahead of the competition, you need more than just exquisite dental skills. You must also develop strong business acumen to acquire more patients.
If you need a bit of help in the business and marketing side of your practice, we’ve got you covered. This article will walk you through how to improve your dentist marketing strategy for 2022. Here’s what we will cover.
Table of Contents
- How to create and develop a marketing strategy for your dental practice?
- What are the top trends in marketing you can use?
- How to improve your dentist marketing strategy for 2022?
How to create and develop a marketing strategy for your dental practice?
Regardless of the size of your dental practice, it’s always essential to create and develop a dentist marketing strategy to help with patient acquisition and retention and improve your overall performance.
Here’s how you can create a marketing strategy in your practice that’s also relevant to medical healthcare sector:
1. Identify your goal
A marketing strategy, to put it quite simply, is a roadmap that will guide you on how to achieve the goals you set for your business or practice. Before we get to the nitty-gritty, you first need to establish what you want to happen. Do you want to expand your services? Are you more interested in getting more clients? What are your short-term and long-term goals for your practice? Give yourself enough time to reflect on this as it is vital.
2. Analyze the current market
Before we develop a plan to improve your dentist marketing strategy, you need to understand the current climate in your market. Have a look at what your competitors are doing. Do a bit of research at what other businesses outside of your industry are doing as well. Doing these will help you get an idea of the current trends as well as let you in on what works best for your goals.
3. Create a doable plan
One of the common mistakes most people make is creating an overly complicated marketing plan. No matter how big your goals are, always try to simplify the steps to get there. This can help you remain consistent with your campaigns.
What are the top trends in marketing you can use?
We have devised a list of top trends to help you create your dentist marketing strategy. Here are some we think are worth implementing:
Social Media Marketing
Millions of people of all ages spend an awful lot of time on social media, so it only makes sense to take advantage of this platform to reach a wider audience. Compared to other traditional marketing methods, using social media to promote your dental services is a lot more cost-effective. With Facebook, for instance, you can set a budget on how much you’re willing to spend. Of course, the bigger your fund, the wider your reach.
Search Engine Marketing
Nowadays, it’s almost a reflex for people to immediately go on Google or other search engines to know more about a certain product or service. Many individuals also rely on this to get recommendations on the best places to go for certain services. You can use this behavior to your advantage and develop a dentist marketing strategy. Optimize your website to improve your ranking on search engines.
Who doesn’t want a good deal or a free service? One of the most effective ways to get the name of your dental clinic out there is to create an attention-catching promotional marketing strategy. You can create contests and other fun games with fantastic and amazing prizes as rewards. Not only can this significantly increase brand awareness, but it’s also a great way to enhance your engagement with potential clients.
They say that the best dentist marketing strategy is through word of mouth. If you keep providing superb service and establish a great network among your clientele, you will be able to build a great reputation in your industry. Of course, you can venture out of your clinic to create networks. These days, there are many organizations and communities you can also join to expand your network.
Long before digital and internet marketing existed, businesses used traditional marketing strategies to establish their presence in the market. Offline marketing might not be all the hype these days, but it still works. Some examples include promotional materials like pamphlets or brochures, branded items like pens and notepads, and so much more.
How to improve your dentist marketing strategy for 2022?
You need to keep in mind a few things if you want to improve your dentist marketing strategy for 2022. Here are some of our top tips:
1. Never cease educating yourself.
Continuous learning is one of the best ways to improve your dentist marketing strategy. There are many resources available online to help you build strong business acumen. You can also take advantage of crash courses if you have free time.
2. Analyze old dentist marketing strategy.
Assess how your past campaigns did and note what was effective and which ones did poorly. Having these pieces of information will give you a better understanding of what works best, so when you have to create a new dentist marketing strategy, you will be able to apply the plans that show great results.
3. Equip yourself with the right tools.
To implement an effective strategy, you need the best practice management software. These tools are designed to help simplify the whole process. Some can even generate reports of your campaign’s performance.
How can iFax help you with your dental practice?
While you are working on your dentist marketing strategy, improving other aspects of your practice is essential to help you accommodate more patients. One aspect in your practice that is also worthy of your attention is your communication channel. To provide the best quality service to your patients, you need to communicate with them effectively.
A tried and true communication tool that’s worth the investment is iFax’s online faxing solution. With iFax, you can conveniently and securely share and fax medical records. iFax uses military-grade 256-bit AES encryption and is also HIPAA-compliant.
Moreover, iFax has many great features such as e-signature integration, programmable fax API, built-in document scanner, email to fax capabilities, 24/7/365 customer service support, and so much more.