One day we were confronted with a frustrating situation. Our bank requested that we send a document exclusively by fax, but we did not have access to a fax machine. We quickly discovered that this was a surprisingly common problem, and fortunately, a fax app did not yet exist.
We seized the opportunity and quickly developed a rough vision for how mobile faxing, designed a user interface and the technical architecture. Six weeks later we had an MVP and the world’s first fax app was born.
So, without any real-world testing or marketing plan, we decided to simply launch iFax on the App Store as a “beta” and hopefully get some feedback from users.
Shockingly, we got a lot more than we anticipated because iFax rocketed to the 8th most downloaded app on the entire App Store!
Our servers crashed.