Apple launched the App Store and like many developers around the world, we scrambled to create an app for anything conceivable and participate in the mobile revolution. Most of our apps failed miserably but boy did we learn a lot.
Then one day we were confronted with a frustrating situation – our bank requested that we send a particular exclusively by fax and we did not have access to a fax machine. We quickly discovered that this was a surprisingly common problem and luckily a fax app did not yet exist.
Seizing the opportunity, we quickly developed a rough vision for how mobile faxing, designed a user interface and the technical architecture. 6 weeks later we had an MVP and the world’s first fax app was born.
So without any real-world testing or marketing plan, we decided to simply launch iFax on the App Store as a “beta” and hopefully get some market feedback.
Shockingly, we got a lot more than anticipated because iFax rocketed to the 8th most downloaded app on the entire App Store!
Our servers crashed.
Apple featured iFax on the App Store, and then invited us to make some product tweaks and participate in one of their famous TV commercials. Sadly we never ended up making the cut.
iFax has supported every new iPhone, iPad and iOS update since inception.
iFax has consistently ranked as one of the highest grossing business apps on all major app stores. Most importantly, we’ve been fortunate enough to serve millions of happy users and our customer satisfaction continues to grow.
We’re looking forward to another decade of making faxing even more effortless.