Is HubSpot HIPAA Compliant? HubSpot for Healthcare

Is HubSpot HIPAA Compliant? HubSpot for Healthcare

HubSpot, a Customer Relationship Management (CRM) platform, has become popular for its centralized system. The cloud-based software offers a suite of marketing, sales, customer service, and content management tools, making it a convenient option for organizations looking to increase client engagement. 

Despite this, asking the question, “Is HubSpot HIPAA compliant?” is still a must, especially for those who intend to use it in healthcare.

is hubspot hipaa-compliant

Is HubSpot HIPAA Compliant?

Yes, HubSpot is now HIPAA compliant, making it a suitable CRM system to help optimize healthcare workflows. In a post dated June 04, 2024, the popular CRM for healthcare announced that it is now possible for organizations in regulated industries to use the HubSpot platform to store and manage sensitive data securely.

HubSpot and HIPAA Compliance

That said, healthcare organizations and other covered entities can now leverage HubSpot to unify client records for online faxing, marketing, sales, and other services in compliance with HIPAA.

The popular CRM platform further announced that this support is available globally for B2B healthcare organizations, care providers, and other covered entities.

That said, HubSpot for Healthcare offers comprehensive tools and features, such as audit logging and a business associate agreement (BAA), to help meet your HIPAA compliance needs.

See also: Is Salesforce HIPAA-compliant?

Is HubSpot HIPAA Compliant? HubSpot for Healthcare

The importance of HIPAA compliance in healthcare marketing

CRM platforms are a massive help in healthcare. They can facilitate better communication, allow healthcare providers to give personalized care, and make it easier to manage patient data. However, the convenience these platforms offer should also align with the Health Insurance Portability and Accountability Act (HIPAA) guidelines. 

Under HIPAA, organizations that handle protected health information (PHI) are legally obligated to maintain strict security and privacy measures to protect patient data. They should first ensure that the software complies with HIPAA before they can share PHI with any software or service. Negligence in this area may lead to data breaches and legal repercussions.

Is HubSpot HIPAA Compliant? HubSpot for Healthcare

Quick Guide for HubSpot HIPAA Compliance

Healthcare organizations considering using the CRM platform for marketing should carefully review the software’s security measures and terms of service. To its credit, HubSpot invested in a comprehensive set of security measures to safeguard customer data, as explained in the HubSpot Trust Center. Note that these security measures do not automatically ensure HubSpot’s compliance with HIPAA, as you may need to secure specific steps such as having the CRM provider sign a BAA.

  • Access monitoring: HubSpot strictly controls access to its systems, following the principle of least privilege. Access requests, modifications, and deletions are managed through a defined process, with pre-authorization based on employees’ functional roles or in-workflow approval.
  • Backups enabled: Systems are regularly backed up, with seven days’ worth of backups retained for easy restoration. Monitoring them for successful execution and generating alerts for any exceptions is also critical. Data is backed up daily to local regions, and periodic copies are stored in separate AWS regions for disaster recovery.
  • Data erasure: HubSpot provides active customers with tools to delete or export their data in various formats. Data is retained for active customers and is purged based on specific criteria following the termination of customer agreements.
  • Encryption: HubSpot uses encryption to protect data at rest and in transit. Data is stored using AES-256 encryption, and sensitive interactions with HubSpot’s products are encrypted with TLS 1.2 or 1.3 and 2048-bit keys or better.
  • Network security: HubSpot enforces multiple layers of filtering and inspection of all connections throughout its platform. Network-level access control lists prevent unauthorized network access, and firewalls are configured to deny network connections not explicitly authorized by default.
  • Incident response: HubSpot has a Security Operations Center (SOC) that provides 24/7 coverage to respond rapidly to security and privacy events. An incident response program is in place, with predefined incident types for efficient tracking, task assignment, escalation, and communication.
  • Risk management: HubSpot maintains an Enterprise Risk Management (ERM) program that includes risk assessments, a risk register, and risk mitigation and remediation activities. Security awareness training is provided to employees, including phishing awareness training and simulations.

Send a HIPAA-Compliant Fax from HubSpot With iFax

HubSpot, as a CRM system for healthcare, offers many advantages. One of these is sending secure and HIPAA-compliant faxes directly from the customer relationship management platform.

With iFax’s HubSpot integration, you can fax health documents online without needing a fax machine and telephone line. It streamlines the health information management process, saving you effort and time. Best of all, iFax offers AI-powered automation tools to extract and process large volumes of information efficiently and accurately.

Other notable features of iFax include:

  • Fax broadcasting
  • Code-free EMR and EHR Fax integration
  • Programmer-friendly integrations via API
  • Team inboxes and company fax pages

Request a demo of iFax today to get started.

Kent CaƱas

Kent is a content strategist currently specializing in HIPAA-compliant online fax. Her expertise in this field allows her to provide valuable insights to clients seeking a secure and efficient online fax solution.

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